About

Velvet.Co

At Velvet.Co, we help brands craft the stories their customers need to hear. We uncover fresh, creative ways for you to reach, engage, and build lasting connections with target audiences across the globe—through digital platforms, special events, and beyond.

The PR Net

Next-Gen Awards

Velvet.Co International has cemented its reputation as a dynamic force in media relations, celebrity dressing, influencer campaigns, brand partnerships, and event management.

10,000

DATABASE OF MEDIA OUTLETS

80+

GLOBAL CLIENTS

Millions

DATABASE OF GLOBAL INFLUENCERS

Our

Services

Branding

From brand positioning to messaging and visual storytelling, Velvet.Co provides end-to-end solutions that elevate brands and captivate audiences. Our multidisciplinary team partners with both emerging and established names, guiding them from initial launch through sustained growth with the expertise of industry-vetted strategists, creatives, and designers who craft compelling narratives and impactful brand experiences.

Influencer Collaboration

Velvet.Co cultivates strong relationships with influencers across Instagram, YouTube, TikTok, and other creative platforms worldwide. Through collaborations with leading fashion, beauty, lifestyle, and tech brands—and active involvement in New York, Paris, Milan, and London Fashion Weeks—we have established trusted partnerships with both micro and top-tier creators, enabling authentic storytelling, impactful collaborations, and measurable results for our clients.

Celebrity Dressing

Velvet.Co builds dynamic social presences by connecting brands with influencers, celebrities, and models across Instagram, YouTube, TikTok, and beyond. With established relationships spanning major fashion weeks, top-tier media, and diverse industries, we deliver authentic collaborations, high-visibility editorial features, and impactful celebrity placements—ensuring brands reach new audiences, strengthen credibility, and achieve meaningful global recognition across cultural and commercial landscapes.

Brand PARTNERSHIP

CO-Branding PARTNERSHIP

Velvet.Co empowers brands to understand their global audiences and forge strategic partnerships that create lasting impact. Through our Cross-Branding Service, we position brands at the forefront of major international events, facilitate collaborations with leading companies, artists, and innovators, and design opportunities to authentically engage target audiences in memorable ways that strengthen brand presence and accelerate growth.

Media relations

Public relations

Velvet.Co leverages a media database of over one million contacts across fashion, art, tech, lifestyle, education, business, and culture to secure impactful U.S. press exposure. Through tailored pitching, strategic communication, and strong editorial relationships, we consistently deliver top-tier coverage that elevates visibility, strengthens brand credibility, and ensures our clients are featured in the most influential outlets.

EVENT PLANNING & MANAGEMENT

Velvet.Co leverages exclusive venue and vendor networks across the U.S. to plan and execute high-quality, results-driven pop-up events on competitive budgets. Partnering with leading brands, we design creative event concepts, secure sponsorships through strategic pitching, and manage every detail to ensure each activation fulfills its purpose, delivers measurable impact, and leaves a lasting impression on audiences.

SOCIAL MEDIA MANAGEMENT

Velvet.Co specializes in making brands stand out in today’s crowded digital landscape. We treat social media as a vital storefront, delivering consistent, strategic content and full-service management to expand reach and maximize sales potential. Our team of expert strategists and creators works across platforms to grow online presence, foster authentic engagement, and connect brands with their target audiences.

Our

Projects

URBAN REVIVO

URBAN REVIVO

Urban Revivo energized SoHo with two experiential street activations celebrating fashion, lifestyle, and community. From October 11–13, a live DJ booth brought curated beats reflecting the brand’s modern, fashion-forward spirit. The following weekend, a branded coffee cart offered specialty coffee and exclusive in-store vouchers, inviting guests to engage firsthand. Unified by the brand’s signature blue-and-white aesthetic, both activations blended style, sound, and culture—driving a 12.9% increase in foot traffic, 15.44% sales growth, and a remarkable 503.8% surge in new VIP sign-ups, reinforcing Urban Revivo’s dynamic, community-driven presence within New York’s creative landscape.

EVENT PLANNING & MANAGEMENT

VELVET NYFW25

VELVET NYFW25

Velvet.Co hosted its annual Pre-Fashion Week Dinner on September 8, 2025, in New York, gathering 18 curated guests from the creative, fashion, and media industries. In collaboration with eight partner brands, the intimate evening celebrated connection, creativity, and community within the city’s vibrant atmosphere. Coinciding with Velvet.Co’s eighth anniversary, the dinner showcased the brand’s refreshed identity through details styled in its signature velvet red, symbolizing confidence and cultural heritage. Subtle Asian influences infused the experience with warmth and refinement, inspiring authentic conversation and meaningful engagement. The event strengthened Velvet.Co’s positioning as a creative connector within New York’s evolving fashion landscape.

EVENT PLANNING & MANAGEMENT

prod

Velvet.Co secured collaborations with global names like Tyla, Addison Rae, and Niki. Through strategic influencer partnerships, we amplified brand visibility, engaged diverse audiences, and drove significant recognition for PROD on a global scale.

CELEBRITY DRESSING

HEYTEA x SANDY LIANG

Velvet.Co partnered with HEYTEA and Sandy Liang to launch a limited-edition tea collection at NYFW SS25. To amplify visibility, we organized a mobile truck tour in NYC, securing 15 press features (120.95M UVM) and hosting 1,050+ guests.

BRAND PARTNERSHIP

Verafied

Velvet.Co supported Verafied’s first NYC showroom open house, overseeing creative décor, event flow, and sponsor outreach. The three-day activation welcomed 140+ VIPs and 28 influencers, generating 167,800+ impressions with a 12.4% engagement rate, strengthening Verafied’s brand presence.

EVENT PLANNING & MANAGEMENT

Segway x Christian Cowan

Segway x Christian Cowan + Lil Nas

Velvet.Co executed Segway’s Air T15 and eMoped C campaign with Christian Cowan, integrating products into his SS21 NYFW film with Lil Nas X, and secured 30+ top-tier press features including Vogue, ELLE, Paper, and Teen Vogue.

BRAND PARTNERSHIP

Our

Clients

Founded in 2017, CHAGEE serves handcrafted teas worldwide, fostering wellness, community, and sensory enjoyment.

Founded in China, HEYTEA has become a global lifestyle brand celebrated for its creative beverages and trend-driven cultural partnerships

Sandy Liang, founded 2014 in New York, designs nostalgic, playful fashion inspired by Chinatown grandmothers, girlhood, and memories.

Brooklyn brand offering chic handbags blending sophisticated design, seasonal collections, and accessible luxury, with NYC showroom access.

MOFT designs origami-inspired, portable tech accessories to enhance mobile productivity with style and function.

TopJob creates ergonomic home-office furniture—chairs, desks, and accessories—designed for comfort, style, and productivity.

Vooglam sells bold eyeglasses and sunglasses, curated by style themes, with diverse lens options and fit guidance.

HEFANG Jewelry blends storytelling and craftsmanship in silver, pearls, and diamonds.

Xiaomi offers affordable, high-quality smartphones, smart devices, and sleek tech design.

OLEADA designs multifunctional luxury handbags combining style, purpose, and practicality.

Momcozy provides thoughtful maternal and baby-care products, from breast pumps to smart monitors.

TOMBOGO creates avant-garde, functional fashion sparking dialogue on form, purpose, and utility.

Since 1988, EP YAYING fuses contemporary elegance with oriental aesthetics, offering refined, culturally inspired fashion.

NEIWAI creates premium lingerie and lifestyle wear focused on comfort and versatility.

Segway leads micro-mobility with electric scooters, bikes, go-karts, and personal robotics.

SUPEREGG makes vegan skincare mimicking eggs’ nutrients with plant-based, skin-brightening formulas.

Chicago label PROD offers gender-fluid fashion and accessories reflecting modern freedom and individual style.

Tibi is a New York-based luxury women’s brand (est. 1997) mastering ‘creative pragmatism’—chill, functional designs with modern polish and smart utility.

Ganni is a Copenhagen-based brand blending playful Scandinavian style, bold prints, and effortless silhouettes with a strong commitment to responsibility.

Dr. Althea offers gentle, science-backed skincare for sensitive and acne-prone skin.

Thai SELECT certifies and promotes authentic Thai cuisine worldwide.

Online eyewear brand offering stylish, customizable glasses and sunglasses, including prescription and blue-light, with fast shipping.

Founded in NYC in 2020 by Áwet Woldegebriel, Áwet New York blends luxury, heritage-rich storytelling, inclusivity, and craftsmanship rooted in cultural identity.

NUNCHI, a Korean-American fine jewelry brand in NYC, offers sustainable, customizable pieces rooted in heritage, awareness, and conscious luxury.

STAPLE Pigeon, founded by Jeff Staple in NYC 1997, channels street culture’s grit and creativity—its iconic pigeon logo symbolizes resilience, design, and urban authenticity.

ZEMETA is a dreamy, Y2K-inspired New York women’s fashion label—bold, nostalgic, and streetwise, offering trend-driven, Gen Z-friendly couture made in Manhattan.

Sanzo: Asian-inspired sparkling water from NYC, crafted with real fruit juice to bridge cultures through authentic, refreshing flavors.

The Qi brings flower-tea rituals to NYC, offering whole-flower wellness blends rooted in Eastern healing wisdom and moments of joy.

Apède Mod crafts whimsical yet functional handbags with distinctive, playful designs.

abacaxi blends tropical exuberance with handcrafted techniques and sustainable, limited-edition fashion—Sheena Sood’s wearable, color-soaked vision rooted in travel and tradition.

Taottao, a New York–based fashion label founded by Yitao Li in 2022, channels nostalgic playfulness and bold sensuality through unique textures and anime-inspired design.

Jasmine Chong is a New York–based Malaysian-Indonesian designer crafting romantic, emotionally resonant luxury ready-to-wear rooted in heritage and meticulous craftsmanship.

ALIENANT, born in New York (2019), transforms life’s trauma into wearable ‘defense mechanisms’—glitch-driven streetwear entwined with narrative, resilience, and innovation.

Nami Matcha brings vibrant, first-harvest Japanese matcha to your cup—crafted by a dynamic AAPI founder, designed to energize and delight.

Maison de Hoe fuses rural Chinese grunge roots with New York modernism—powerful, sustainable-ready wear celebrating feminine strength and cultural duality.

Christian Cowan is an exuberant British-born fashion designer known for flamboyant, joy‑filled collections—sequins, color, and bold silhouettes define his eponymous label.

ANN ANDELMAN, founded in France, deconstructs classic fashion with abstract minimalism, offering dynamic, timeless pieces blending tradition and modern creativity.

Suzanne Rae is a New York-based ready-to-wear and shoe line, founded in 2010, blending feminist fundamentals, playful minimalism, social awareness, and sustainable craftsmanship.

Wàngda blends Eastern craftsmanship with quiet luxury in New York–based minimalist tailoring—crafted for emotional resonance, intentional wear, and thoughtful details.

NYC’s Asian-American craft hard seltzer, made with real Asian fruit, celebrating culture, community, and nostalgic flavors.

NOON is a science-backed, sugar-free mushroom gummy brand—vegan, dual-layered functional treats that elevate focus, calm, and sleep.

Spindrift is America’s first sparkling water made with real squeezed fruit—refreshingly simple, unsweetened, and authentically flavored.

Moodytiger makes stylish, functional kids’ activewear for play, sports, and exploration.

BLACKHEAD crafts bold, recycled jewelry and accessories for self-expression and individuality.

PATH Water is a sleek, infinitely refillable aluminum bottled water—ultra-purified, eco-friendly, and redefining hydration by ending single-use plastics.

DIRT (founded 2020 in Bali by Andrea & Sarah) reimagines late-’90s/early-2000s styles in bold, experimental footwear and swimwear—playful, offbeat, consciously made.

Edie Parker is a NYC lifestyle brand turning mid-century acrylic clutches and cannabis accessories into campy, collectible art objects with retro glamour and irreverent humor.

Fabrique is a global designer collective showcasing exclusive, culturally diverse fashion from 350+ talents—celebrated for artisanal craftsmanship, narrative-rich design, and enduring style.

LOST IN ECHO merges contemporary art and postmodern architecture into empowering women’s shoes, jewelry, and accessories—bold, sculptural, emotionally liberated design.

JNBY—champions relaxed minimalism with poetic, art-infused fashion that empowers individuality and quiet elegance.

Deborah Pagani blends her celebrity hairstylist roots with Art-Deco elegance—elevating hair clips and fine jewelry into sculptural, wearable luxury.

Amiro Beauty is a cutting-edge at-home skincare tech brand offering RF, LED, and IPL devices for accessible, science-backed beauty results.

EMPTY BEHAVIOR is an avant-garde Chinese footwear label (founded 2022) turning shoes into mini architectural sculptures, fusing industrial design with retro-futurist sportswear.

Tako Mekvabidze, a Batumi-born Georgian designer, blends romantic Georgian coastal heritage with artful tailoring and sculptural silhouettes, worn by global icons like Kendall Jenner.

Maison De Legacy is a fragrance house blending heritage, memory, and modern craftsmanship

Holzweiler is a family-run Oslo fashion house blending art, architecture, and nature into timeless, sustainable knitwear, outerwear, and everyday elegance.

The Fragrance Foundation is a New York–based nonprofit honoring scent artistry through education, awards, and industry advocacy.

Let’s work together